You’ve probably seen them pop up in the lower right corner of websites, kindly offering you their services. That’s right, we’re talking about chatbots. Using AI and natural language processing techniques, these friendly bots have taken the internet by storm and are now commonplace on Fortune 500 websites. In this article, we’re taking a look at what chatbots can do for your hiring needs specifically.
Keep reading to discover:
- What is a chatbot?
- What is a recruitment chatbot?
- Where are chatbots found?
- What can chatbots do for recruiters?
- Why use a chatbot for recruitment?
- What to keep in mind?
What is a chatbot?
A chatbot is a computer program that simulates human conversation and chats with users. Chatbots are tools designed to engage users, guide them through a website or get in touch with a real person. They essentially help push users down a company's funnel to see them perform a desired action. Over time, chatbots become experienced and optimize their automated answers. Chatbots have entered a wide variety of industries, including recruitment.
What is a recruitment chatbot?
A recruitment chatbot is a virtual assistant that guides visitors and job seekers through a company’s application process. It pre-screens candidates, answers commonly asked questions and schedules interviews, among other things.
Where are chatbots found?
Chatbots interact with users on computers and mobile devices. They can be seamlessly integrated into:
- Career sites
- Messaging apps
- Social media platforms
- Text messages (SMS)
What can chatbots do for recruiters?
Recruitment chatbots answer candidates’ questions, for example about a company’s current open positions or benefits packages. Having some questions already answered frees up precious interview time which can now be spent further discussing the role itself.
Recruitment chatbots gather data from candidates such as name, email address, location, education level, certifications, work permit and driving status. This enables recruiters to filter candidates ahead of interviews.
Recruitment chatbots do not sleep. They are available at all hours of the day to interact with users, which can be very useful, especially if you are hiring overseas.
Say goodbye to manual scheduling. Recruitment chatbots can schedule appointments and interviews with qualified leads for you.
Why use a chatbot for recruitment?
It saves time
Having a chatbot respond to questions, perform pre-screening and scheduling tasks on your behalf saves you time.
It improves candidate experience
People are often frustrated or disappointed when they don’t hear back from employers after applying. Luckily, the chatbot keeps them in the loop and gives updates on their application status.
It helps you reach passive candidates
It keeps the talent pool alive
After a successful hire, the chatbot can keep in touch with qualified leads who didn’t end up making the cut, for example by sending them similar new job openings.
What to keep in mind?
Once you have a recruitment chatbot, here’s how to ensure its success:
1. Brand it
Your chatbot is an extension of your brand. Make sure its tone and aesthetics are aligned with your company guidelines, values and goals.
2. Personalize it
The main strength of chatbots is how conversational they are, so don't be afraid to be more creative than in your other channels as the chatbot has the power to be more engaging and more memorable with a unique personality.
3. Update it
The chatbot learns by itself with time and improves its answers, but you must also update it with new information (such as the Covid restrictions your organization currently enforces).
Chatbots won’t change the world, but they can change how job seekers interact with you online, enticing them to come back to your career page or helping them complete an application. All in all, chatbots and other AI-powered programs can free you of your most repetitive tasks so you can focus on activities requiring a human touch, such as building meaningful relationships with candidates.
Talent.com is a leading job search and recruitment platform available in 78 countries. We help you post jobs, craft personalized digital campaigns and track performance to reach your hiring goals. On this blog, we use our industry expertise to inform and guide you in the development and implementation of your recruitment strategy. Follow us on LinkedIn or subscribe to our blog to get the latest scoop on job seeker interest, hiring news, job market trends and talent acquisition technology. Looking for advice to maximize your recruitment ROI? Contact our team of experts today.
The hot topic in the HR tech industry these days seems to be Programmatic Platforms and for good reason! These are amazing platforms that can alleviat...
Trends Recruitment strategy Candidate insights
The competitive holiday hiring season is already underway, and it will be a challenge for recruiters to navigate the uncertain and choppy waters that ...
As your organization expands and your number of available positions grows, manually posting jobs and methodically keeping track of candidates can beco...